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Is $90 too much to be paying for entertainment, especially for an event that’s held once every 4 years, 31 days long and, if you really bothered to count it up, 5,760 minutes of the beautiful game.

That’s about 1.56 cents per minute, costs less than your per minute billing, and certainly affordable right?

Well apparently not if you’re among the masses that thinks Singtel+Starhub are overcharging their customers this time round and persistently calling out for a boycott of their package.

And I’m one of them, though not as vocal nor aggressive though.

I simply wasn’t that interested in catching the games live (think: no Ronaldo (the Brazilian), no Zidane, no Nedved, no Owen..) and the price tag certainly made my decision easier.

In any case, I think the Pareto (80/20) rule is at work here, where they (licensed operators) probably think that instead of serving 80 people and earn, say $100, why not serve 20 people and still earn that same amount — at the same time using less resource, thus having the ability to ‘up’ the quality of their service.

When you serve a smaller quantity, and charge them a premium, you’re able to focus your service and maintain quality at the same time.

Something which I’ve been trying, but failed, to pass onto my colleagues at the office, who are determined to serve everyone, everytime.

Well you just can’t please everyone, everytime right?

At least not with the resources that we have at hand.

Anyway, this is a post about the World Cup, and, for the records, I am extremely excited, but just not fancied yet, about it.

Yes, it’s about the World Cup 2010, held somewhere at the tip of the African continent, and I think there’s still a misconception that South Africa is somewhere on the level of the third world countries of the same continent, but the country is actually well developed, in a way.

I used to order my tees from the South African tee outfit, Springleap — they were really good looking tees too!

Just an example of how South Africans are quite resourceful these days, other than the fact that they didn’t charge me for global shipping since they didn’t really knew how much it’d cost them then!

That’s why Aliens gave them a visit and got stranded and ostracised, to capture the technology there.

And it’s this technology that has enabled me to catch the World Cup 2010 for free!

I’m not really obliged to be listing any of these free ‘resources’ within this blog, so contact me if you need some heads up, but you’d already knew that Googling ‘World Cup 2010 Live Free’ could probably help you in your quest.


So $90 saved for me, or rather one which could have been used to pay off my LTA bike fine, but unfortunately (depending on how you look at it~) was siphoned towards a new pair of..

Adidas Predator Powerswerve FG

… Adidas Predator Power Swerve FG cleats.

My curent Adipure has served me well, and I was absolutely looking forward to a new pair of Adipure II cleants, but the PowerSweve FG was simply too delicious to be resisted.

And I get tempted easily — it’s Adidas after all — but it was all worth it.

Beautiful, clean, sleek and thoroughly comfortable, and when I told a friend about it, he quipped, as he usually does.

(Him) “Wah, World Cup start already so must watch at home and put on these boots is it?”

(Me) -.-”

Nevertheless, some things are just worth paying for, but $90 to view the World Cup isn’t one of them.

Btw, is it just me or does Nike seem to have held some sort of mass discounted cleats sale and almost 90% of the players are donning these Orange-Grey cleats, making them look cheap along the way???

Oh, Lionel Messi dons the Adizero. Powerful stuffs.