It’s certified, I’m a full fledged Apple fanboy these days as I failed to curb the enthusiasm of owning its product, especially the iPhone, which have turned out to be a revelation indeed.
But first, a quick point out on how Apple’s products have never ever changed, not applicable to cosmetics and applications of its products, but in terms of usability design over the years.
It is this very deeply intricated grasp of what makes a good design truly makes it stand out as one of the greatest love brands in the world, in this era, of which hasn’t been an accident either.
Yes, a love brand, or a lovemark, and I’m not talking about hickies.
Is it too much to have to call its products, the forbidden fruits?
Anyway, I knew the iPhone is truly an excellent toy, yes I referred to it as a toy back then, and I wasn’t that interested in getting myself one of these toys, simply for the sake of having it.
I’d rather get something that’s functional, practical, works-as-its-meant-to and, especially so, fuss-free plus easy maintenance.
Getting the Macbook Pro was a no-brainer and despite its immense pricetag, which was really hard for me to swallow, it was a pill I swallowed nonetheless and I’m glad I coughed up that little bit more.
In return, the MBP proved to be an astounding workhorse that I simply couldn’t push to its limit any more than I could, say, for a Dell or Asus laptop.
Website development, surfing the net, FA creations, blogging, entertainment, office productivity, photo management and even something as simple as file management, have been one helluva blast, an experience which I doubt the Dell or Asus could have ever emulated.
Oh, no more viruses and spywares to worry about as well.
Where 99% of forbidden fruits are overrated, Apple and its products, make up the 1% that overwhelms, overperforms and overachieves.
The iPhone has since ceased to appear a toy to me. It is a serious tool and you better believe it.
It came to me by chance to me, when the M1 sales personnel slow-talked me into upgrading my phone plans, and it has usurped its way as, not one of the best phones I’ve had to experience, but THE best phone I’ve had.
SMSes don’t feel like SMSes anymore — it’s now chatting or conversations, and it’s become personalised and deeply, and easily, manageable.
The iPhone is also an entertainment outlet (youtube and videos, ipod, photos, camera, thousands of games), an informational outlet (safari, maps, weather, clock) and a personal management inlet (calendar, notes, contacts, voicemail, sms) as well.
Though I may seem to be listing its basic features here, where almost every other smart phones seem to possess, but that’s where the similarities end.
Apple’s designs make it stand out from the rat race, and it encapsulates the gist of what a good design should be — functional, aestheticised and just damn fun.
Like the forbidden fruit, they (Apple’ products) appear tempting, lustful and one that you simply have to see and use to believe.
The ease of use that comes with Apple’s products isn’t purely coincidental, but a well researched and executed process, and it’s turned out to be a model that almost every other company have been scrambling to emulate.
That’s what lovebrands or lovemarks do, they inspire through design and make lives easier and, in a way, fun, usable and productive.
Sadly, most companies are in a race to create a product, where no doubt it’s fun, that takes a turn for the worse in usability, and then sales take a decline.
They should have focused in creating products in the mould of the forbidden fruits, which sell themselves really.
Companies can save a lot this way right?
Less ads, less marketing, less promotion and I mean less, not zero, although in Apple’s case, it does seem to be non-existent.
Like seriously, when was the last time you saw an advertisement poster or banner for Apple’s products hanging along walkways, perched on railings or plastered onto walls?
5 minutes, think about it, so when was the last time you saw one?
Fruits for thoughts?